![]() ![]() What sets your game apart from the rest? Translate that uniqueness into your icon. Again, the icon must show the identity of your game. Does your game have a plot? What emotion do you want the players to feel while playing your game? What is the theme of the game? What can players expect from the game? Your answers to these questions should also reflect in your icon, one way or another. The best way to improve on your competitors’ designs is to think of ways on how you can apply their approach to your own game. How can you improve on your competitors’ designs?.For example, the farm-themed simulation games have cartoonish icons, the mystery adventure games have a more serious tone to them, and the minimalist games stick to the simplistic design of the games they represent. These design cues are often the trend as well, but you also have to look at how they are presented in the icon. Lastly, the design cue for the minimalist games is motion or action. Meanwhile, the design cue in the icons of the mystery adventure games come from a character that the player will encounter when playing the game. Looking back at the examples shown earlier, the design cue in the icons of the farm-themed simulation games come from an element within the games. What are their design cues? What is the trend among the icons of the games in your genre?.But if the game itself is not as good as your competitors’, bad reviews will come in, downloads will be discouraged, and your app will ultimately fail. Sure, the icon is your gateway to new downloads. Remember, the success of the game doesn’t rely on the icon alone. Why are certain games in your chosen genre more successful that others? What did they do right?.Once you have recognized the trend, you need to improve on it. Most minimalist games have an element of motion in their icons so as to create interest with their simple designs.įrom the above pictures, it is clear that each game genre has an icon trend that developers use to attract more people. Lastly, these minimalist games (Line Zen, Wire Bounce, and TwinsJump) show action or movement in their icons. Their icons exhibit a portrait of one or two of the characters that players will encounter in the game. Meanwhile, CSI: Crime Scene Investigation, Criminal Case, and Urban Crimes are all mystery adventure games. As you can see, their icons are cartoonish yet simplistic-the icons only exhibit a single element from the games. Here are some more examples, according to genre:įarm Story, FarmVille 2: Country Escape, and Hay Day are all farm-themed simulation games. You have to familiarize yourself to what your competitors are doing, so you can use and improve their approach to your advantage. This is why you should do some research before making an app icon. It actually depends on the genre of your game and on the trends of your specific genre. This design choice works too, but only for certain apps. Instead of a simple color matching, the designers of these icons decided to showcase some elements from the game. Meanwhile, the last two icons ( Jump Paths and Parrot) are more detailed. The colors in these icons also match the colors within the games, a detail which gives the player a sense of continuity between the icon and the game itself. Still, they are visually pleasing, and they perfectly reflect the simplicity of the games they represent. The first two icons ( Clone Rush and Color Switch) are more minimalistic in design. Take the following app icons as examples: So when making an app icon, you should remember that it needs to be well-made, as well as give an idea of what your game or app is about. If the icon doesn’t look professional or interesting, people will assume that your app isn’t either. You also want your icon to reflect the quality of your app. So you want your app to make a good first impression with its icon. People don’t normally tap on an app if they don’t like the icon or if gives off the impression that it was poorly made-they’ll just scroll right past it. Your app icon is very important because it’s the first thing that people see when they visit the App Store. The App Store is ever expanding, and with an increasing number of competitors, how can you possibly make your app stand out? When it comes to apps, do people really judge by the cover?-or, in the case of apps, the app icon? The App Store receives about 54,000 app submissions every month, and almost 14,000 of those submissions are games. There are literally millions of apps in the App Store, with the number growing by the thousands each day. ![]()
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